Example 2a

Branded Apparel

Brand recognition is key in the fashion industry. How quickly the consumer can identify a look is integral to the success of a brand. Designing for branded graphic tees goes beyond placing the company logo on a tee. Fashion trends must be anticipated and cutting edge techniques must be implemented for a brand to remain dominant in the market. All this must occur while maintaining the integrity of the trademark and working with seasonal themes and style guides. During my years with the Gem Group, I had the opportunity to work with such renowned brands as Timberland, IZOD, Van Huesen, and Woolrich to name a few.